If you have your own website, then you know how important Search Engine Optimization is. Many of today’s major search engines are capable of processing more information to determine search results. At its core, SEO has always remained the same. SEO has been centered around ensuring that pages are tagged with the correct keywords. You might be wondering how a business knows which keywords to target for their webpage. You may also be wondering how they can increase their ability to capture traffic that is targeted from across the internet. Today we will answer this by discussing three of the best search engine optimization tools you can utilize.
Google Search Console
Google has one of, if not the, largest search engines in the world. This makes Google the best place to start our discussion. Google Search Console is a great tool for beginners looking to get started with SEO. That means regardless of the size of your blog or website, Google’s Search Console should be your first place to start. They have user friendly tools that provide you with valuable information about your website. Troubleshooting services help to ensure that your site is optimized for Google. They even allow you to report spam and have Google monitor indexing for your site. This tool has updates that provide it with new features.
Majestic SEO Tools
Being one of the oldest SEO tools available, Majestic SEO tools has a highly rated reputation among other SEO tools. It has a primary focus on backlinks, the links between a pair of websites. This focus has a crucial impact on the performance of SEO. One of the many features of Majestic is that it displays the ranking for the top 1 million websites. Majestic also allows for users to search both “Fresh Index” and “Historic Index”. Integrated into Majestic is a “Site Explorer” feature that provides an overview of your online store. There is also a ‘Lite’ version of Majestic that provides other useful features such as a backlink checker, records of referring domains, IP’s and subnets. This ‘Lite’ version costs $50 per month.
Moz Pro
Moz Pro’s primary goal is to help you across all search engine results. By increasing traffic, rankings and visibility of your site you can achieve this goal. The Moz Pro spider tool gives you the ability to audit your site, allowing you to see potential issues and take any recommended course of action. Also, similar to Majestic, you also have the ability to track the rankings of your site. Finally, it also includes a keyword research tool to determine the keyword combinations best for targeting. This service is not cheap, as it costs $99 monthly for the standard plan.
Summary
We know that if you have a website you want it to be successful. By gaining traffic, you will be one step closer to growing your site.
Web Expert is a digital marketing agency that is run by a group of passionate professionals of the craft. Our team offers strategies that allow for effective ideas to be shared with our customers. We offer our customers transparency, trust, and integrity that can not be matched anywhere else. We have a track record of being successful in increasing the search engine rankings of our clients.